As we continue talking to the MEETinLEEDS team, next up in the Hotseat is Natalie Cherry who works in the Sales and Marketing office. The youngest member of the team, Natalie joined late in 2019 and is often the first point of contact for customers both on the phone and online. She now supports with Marketing in addition to Sales.
What excites you about the future of the events industry?
I think the events industry is incredibly resilient and dynamic, which we have seen in the last 18 months where events professionals have thrown themselves into supporting others during the pandemic. The next challenge where I can see this energy being channelled is into making events more sustainable and considering the impact that the industry has. I would love for the future of events to be greener, fairer and more environmentally conscious.
What do you think will be the most important skills in the future of the events industry?
Being creative, thinking quickly and being adaptable have always been very important parts of working in events, but I think that will only grow in the years to come as we change to adapt to new challenges and to make events more sustainable, more diverse and more inclusive. I am also passionate about languages and I think that having multilingual staff will become more important as international conferences pick back up.
What skills have you gained in the last year that you think will help you moving forward in events?
In the last year I have gained more skills in social media and in running online events and meetings, both which I believe are essential to the future of events. Being able to use social media effectively is already key when promoting venues or upcoming events, and I feel this will only become more true in the years to come. We’ve already seen how useful online events can be and while in-person is valuable, virtual platforms do provide new opportunities moving forward.
What would be your dream event to work on?
I love reading and I think it would be so interesting to work on a literature festival or a writing retreat! Everything would be themed and there would be loads of exciting speakers and activities for book enthusiasts everywhere.