About Us
MEETinLEEDS is the brand name of the conference, meeting, training, and events facilities of the University of Leeds.
The University offers a wide range of conference facilities: from a simple day meeting to a fully-managed residential conference, and all close to the heart of Leeds. Contact us on 0113 343 6100.
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Contact our team using our enquiry form.
Call us on 0113 343 6100. Or contact us via our social channels:
The 10 Commandments of Conferences – Part 2: Social Media
Expert help on how to organise a successful conference
MEETinLEEDS are not scared of embracing technology in the dawn of the digital age, as you can see from our presence on Facebook, Twitter, Google+, Pinterest and YouTube.
We are always looking for ways to engage our audience, and with the help of Part 2 of our 10 Commandments, you can join the conversation with confidence…
Social Media
Online social platforms are fundamentally changing the way we work and promote our services to our customers, and in turn how event organisers work and promote their event. Now, we don’t want to teach anybody or their grandmother how to suck eggs; most people are well versed in good form on social platforms, but we are ever generous and willing to share what we have learned so far in our travels on the ever changing digital landscape for those that are new to the scene.
Your social media output should be appropriately honourable to the identity you wish to promote and the image you have worked so hard to create in the mind of your delegates. Sometimes this advice is ignored, and can lead to less than satisfactory results.
Don’t see this as an attempt to put the fear of god in you: contributing to online social discussions is a great opportunity for you to inform delegates and the wider public what you are doing in the build-up, during and after an event.
Here are a few general tips to guide you through the minefield:
Expert Opinion
Most event managers we speak to are familiar with the benefits of using social media and understand how important it is as a tool to promote their conference, but it’s easy to miss a few things that might not seem important.
Don’t miss out on the conversation: You might not think that people are talking about you on social media. They are! Keep track of the conversation with one simple hashtag and promote it everywhere. Most events end up with at least two or three variations that dilute the conversation and make it harder than it needs to be.
Plan who will manage your social accounts: Marketing teams are great at managing networks before the event but it may be that there are customer-focussed individuals with more time, and expertise in the event, who can take over whilst it’s happening.
Don’t forget that you’re providing a customer service: It’s easy to get carried away promoting your event and pushing sales-led messages but the reality is that a lot of people follow your event account to find out ‘where to register’ or ‘where lunch is’. Treat your accounts as a way of providing another service to your customers and help them out!
READ THE 10 COMMANDMENTS
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